Integrated Marketing

I lead integrated marketing strategies that connect brand, content and channel to drive awareness, engagement and growth. With expertise spanning digital, print, experiential and influencer marketing, I have designed and executed campaigns that are data-informed, audience-centric and results-driven. Whether launching new services, entering new markets or advising sales teams, I align messaging across platforms to maximize impact and ROI.

RECENT RESULTS

  • Grew revenue by 30% by redefining sales + CRM strategy, guiding BD team execution across markets

  • Grew organic social media engagement by 10x and improved web performance + conversions by 5x

  • Improved digital performance: web traffic, search and engagement by 2-5x; tripled newsletter metrics 

  • Led marketing activation events, trade show strategies, oversaw marketing/sales enablement collateral

  • Launched complex rebrands and product launch roadmaps with extensive multimedia and integrated storytelling campaigns

  • Oversaw multi-million dollar budgets maximizing marketing, PR and demand generation ROI

  • Managed complex teams across strategy, sales enablement, marketing + communications

  • Digital-first approach, familiar with modern SEO, GEO, AEO and emerging marcomms technologies

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Strategic Public Relations
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